Welcome to Our Lab!

How does culture influence people's feelings? To investigate this question, our lab uses a variety of methods (e.g., survey, neuroimaging, experimental) to compare people's affect --- emotions, moods, and other feeling states --- within and across cultures.

Click here to learn about how culture shapes what affect people produce and are influenced by on social media.

Click here to learn how ideal affect may explain why passion matters more in individualistic cultures.

Click here to hear about how culture and ideal affect shape how we communicate.

Click here to listen to Professor Tsai explain how culture influences the emotions we value and ideally want to feel.

Click here to read the latest about how culture and ideal affect predict your likelihood of getting a loan.

Click here to read the latest about how culture and ideal affect predict whom we hire.

Click here to read the latest about how culture and ideal affect predict whom we view as warm and friendly.

Click here to read the latest about how culture and ideal affect shape how we view our own aging.