Welcome to Our Lab!

How does culture influence people's feelings? To investigate this question, our lab uses a variety of methods (e.g., survey, neuroimaging, experimental) to compare people's affect --- emotions, moods, and other feeling states --- within and across cultures.

• Learn about how valuing high arousal negative states can increase negative responses to cultural outgroups.
• Learn about how culture shapes what affect people produce and are influenced by on social media.
• Learn about how ideal affect may explain why passion matters more in individualistic cultures.
• Learn about how culture and ideal affect shape how we communicate.
• Listen to Professor Tsai explain how culture influences the emotions we value and ideally want to feel.
• Read the latest about how culture and ideal affect predict your likelihood of getting a loan.
• Read the latest about how culture and ideal affect predict whom we hire.
• Read the latest about how culture and ideal affect predict whom we view as warm and friendly.
• Read the latest about how culture and ideal affect shape how we view our own aging.