Current Research Projects
I study how cultural differences in desired emotions (or, "ideal affect") shape individuals' economic decision-making. For example, people are more generous towards others who show the affective states valued by their culture. Furthermore, I use neuroimaging to examine whether these behavioral effects can be explained by individuals' functional brain activity.
Honors & Awards
2015 Society for Affective Science Student Poster Award
2009 Graduation with honors, Summa cum laude
Park, B., Tsai, J.L., Chim, L., Blevins, E., & Knutson, B. (2016). Neural evidence for cultural differences in the valuation of positive facial expressions. Social Cognitive and Affective Neurosicence, 11, 243-252.
Park, B. K., Choi, J. A., Koo, M., Sul, S., & Choi, I. (2013). Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people. Social Cognition, 31(1), 106-118.
Park, B., Tsai, J. L. & Knutson, B., “Americans donate more to recipients with excited expressions: Ideal affect drives donations in the dictator game.” Poster spotlight at Society for Affective Science, Chicago, IL.