I study how cultural differences in desired emotions (or, "ideal affect") shape individuals' economic decision-making. For example, people are more generous towards others who show the affective states valued by their culture. Furthermore, I use neuroimaging to examine whether these behavioral effects can be explained by individuals' functional brain activity.
2015 Society for Affective Science Student Poster Award
2009 Graduation with honors, Summa cum laude
Park, B., Tsai, J.L., Chim, L., Blevins, E., & Knutson, B. (2016). Neural evidence for cultural differences in the valuation of positive facial expressions. Social Cognitive and Affective Neurosicence, 11, 243-252.
Park, B. K., Choi, J. A., Koo, M., Sul, S., & Choi, I. (2013). Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people. Social Cognition, 31(1), 106-118.
Park, B., Tsai, J. L. & Knutson, B., “Americans donate more to recipients with excited expressions: Ideal affect drives donations in the dictator game.” Poster spotlight at Society for Affective Science, Chicago, IL.